bet365 Review: Licence, App, Safer-Gambling Tools and Regulator Record

The register entry for this account lists betting activities only. The App Store listing also describes slots, live casino, table games and poker inside the same app; this review covers the sports betting side. The app's seller on the UK App Store is Hillside Technology Limited, a different company name from the licensee, and the listing does not explain the relationship between the two.

The Commission register does list a business with a near-identical name. Hillside (Technology) Limited, account 38721, holds a remote gambling software licence, 038721-R-319104-009, active since 25 September 2014, with a head office on Media Way in Stoke-on-Trent and bet365 among its trading names. Companies House records it as company 08273456, incorporated in October 2012, registered at Bet365 House on Media Way, with data processing and hosting as its business. No regulatory action is recorded against it. The register writes the name with brackets and the App Store without, so this review does not treat the two as proven to be the same company: the betting licence itself sits with Hillside (UK Sports) ENC.

Companies House records bet365 Group Limited as incorporated on 26 June 2001, with its registered office at Bet365 House in Stoke-on-Trent. The original chain of shops was sold in 2005, according to the same CNBC report, as the company put its full weight behind bet365.com. Its British betting licence today sits with a different company, Hillside (UK Sports) ENC, as set out above.

For following events, the listing names Live Streaming, Match Live for in-play events and stats, Bet Track for live bets on iPhone widgets, a Live Golf Tracker for PGA TOUR and DP World Tour events, and league stats pages. It also describes a My Teams page for football fixtures and a personalised menu that shows the sports a customer bets on.

These are the publisher's descriptions. Which events are streamed, and which markets are open in-play, varies by fixture and is visible only in the app.

bet365 gives a processing time of 1–4 hours for each of these, except Apple Pay, which it lists as instant. These are bet365's own figures, not times measured here, and the table does not say how long the money then takes to reach your account.

The minimum withdrawal is £5 for every method except PayPal, where it is £10. Maximums run from £2,000 for Paysafecard to £100,000 for bank transfer and Trustly. The table does not mention fees, so none are stated here.

The listing also says a customer must be 18 or over to hold a bet365 account and that availability may differ by location. Account access uses an existing bet365 account or a new sign-up in the app, with Face ID on supported devices.

The Commission found breaches of paragraph 2 of licence condition 12.1.1 on preventing money laundering and terrorist financing, between May 2021 and July 2022. It also found breaches of paragraphs 1b and 1c of social responsibility code provision 3.4.1 on customer interaction, between October 2021 and September 2022. Taking the licensee's remedial action into account, the licensee agreed to pay £239,085 in lieu of a financial penalty. The licence remains active on the register.

The privacy label, declared by Hillside Technology Limited, lists precise location, payment info, purchase history and contact details among the data that may be linked to your identity for app functionality.