Betfred Review: UK Licence, App, Racing Tools and Regulator Record

On the UK App Store the app is published under the developer name Betfred, with Done Brothers (Cash Betting) Ltd as provider. Both names appear in official records, but the listing does not explain how that company relates to the licensee.

In June 2011 the government confirmed the sale of the Tote to Betfred, as City AM reported at the time, in a deal headlined at £265 million. It came with an exclusive seven-year licence to run pool betting on all UK racecourses, on condition that pool betting was offered at every approved course.

Betfred did not keep the Tote. In May 2018 it sold a 25% stake to the Alizeti consortium of racehorse owners and breeders, with an option on the remaining 75%, as Gambling Insider reported, and Fred Done noted at the time that the exclusive pool-betting licence would expire that July. The consortium, renamed UK Tote Group, completed the purchase in 2019 and became the Tote's sole owner, according to iGaming Business. In racing, Betfred became sponsor of the Derby and the Oaks at Epsom in 2023 on a three-year deal with the Jockey Club, extended in January 2024 to at least 2026 and to six races across the two days.

Sub Switch is described in the listing: with a qualifying player-based selection in a Bet Builder or single, "If your player is substituted at any point in the match, your selection is switched to the next player." Which markets qualify is not set out in the listing.

For racing, the listing describes Racing Post Spotlight and Key Stats covering all UK and Irish horse and greyhound racing, and predicted line-ups from more than 25 football leagues. It mentions Extra Places and Super Extra Places on selected UK and Irish races, and Best Odds Guaranteed "available daily". Those are the publisher's descriptions; the qualifying races and terms could not be read from a Betfred page.

On 30 June 2026 the Commission recorded a settlement after a licence review that followed a compliance assessment in May and June 2024. The review found failings in the licensee's social responsibility controls: breaches of paragraphs 1, 2, 4, 7 and 11 of social responsibility code provision 3.4.3 on remote customer interaction. The licensee agreed to pay £900,000 in lieu of a financial penalty. The licence remains active on the register.

The listing says the Racing Post data in the app spans 13 sports and more than 4,000 events a year. Its privacy label is short: Betfred declares no data linked to your identity, lists identifiers as the only data that may be used to track you across other companies' apps, and names usage and diagnostic data collected for analytics and app functionality without being linked to you.

The Android app on Google Play is published by Betfred Technology Limited of Birchwood, Warrington, a company incorporated in January 2017 for gambling and betting activities, according to Companies House; the App Store names Done Brothers (Cash Betting) Limited instead. The Google Play data-safety section declares that no data is collected or shared with third parties, that data is encrypted in transit and that you can ask for it to be deleted. That is the developer's own declaration, and it reads differently from the iOS label described above.